Your Guide To SMS Marketing – Understanding The Basics

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Guide to SMS Marketing

If there is one thing a modern entrepreneur or marketer should understand, it’s that you need to go to your audience. Because if you wait for them to come to you, don’t expect any type of growth or sales. A good entrepreneur will also know that you use every marketing channel you can get. Never limit yourself in terms of gaining more exposure. And luckily, this article will be your guide to SMS marketing, seeing as it is one of the least saturated channels available. Plus, it is one of the most effective.

By the end of this guide, you will have a much better understanding of what it is, and why you need to launch an SMS campaign as soon as possible.

What Is SMS Marketing?

Basically, SMS marketing means you target potential customers or clients via text messages. For the most part, shortcodes are used to send the messages instead of complete telephone numbers.

Now, text messages are commonly divided into “campaign” and “transactional” categories. The campaign messages will see you sending a single message to many people. As for the transactional messages, they are usually triggered by a reaction from an individual, like confirming the shipping address. In other words, only the sender and the individual triggering the message get to read it.

However, while this marketing channel holds so much potential, there are several factors that can render it ineffective.

SMS Marketing

How To Approach Your Campaign

Unlike showing an ad on television or online, you are going to need consent from your audience before you should start sending messages. Grabbing the closest list of numbers you can get and sending out messages will only create two big problems.

Firstly, individuals are going to associate the name of your business with “spam”, which is not the first impression you want to make. Secondly, you might just get blocked by these individuals permanently, meaning you lose out potential clients.

To give you an idea of how an effective SMS marketing campaign is launched, here is a quick breakdown.

Getting Consent

Your first priority should always be to get the telephone numbers willingly. Besides, you are only wasting your time sending messages to individuals who didn’t want to provide you with information from the start.

Timing Is Key

So many business owners make the mistake of over-utilizing their liberty to send out messages. For example, they will send several messages on a daily basis. And to make things worse, the message doesn’t hold any value for the person it got sent to.

Instead, use messages strategically and don’t overdo it. Only send something when you know your audience will appreciate it.

Enclose All Necessary Details

Always make sure the message clearly shows the business name and contact details. The last thing you want is for your potential customers to get a message, and they don’t really know what to do with it.

Add It To Your Digital Marketing Campaign

If you only plan on using SMS marketing, you need to broaden your horizons. As mentioned earlier, you should use all the channels at your disposal, and when you use the SMS campaign with your digital online campaign, there is no telling how powerful it can get.

The Benefits

Now you are probably wondering why you should put so much effort into establishing a solid campaign? You’ll be happy to know there are several benefits you can enjoy with this type of marketing, and here are some of the most common ones.

Instant Communication

If you are running a last-minute promotion, there is nothing like an SMS to instantly notify your patrons. The fact is you get instant communication with clients and you can really make this work in your favor.

High Engagement Rate

According to research, you have a much better chance of individuals opening text messages as supposed to emails. This is because they get an instant notification, and the spam filters aren’t nearly as sensitive as those on email. Reaching your audience is much easier and you have a better chance of getting a reaction.

Easy To Track

One of the best things about marketing via SMS is that you can easily track the performance of your campaign. And the more you know about how your campaign is performing, the more you can tweak it towards perfection.

Not Saturated   

This was mentioned earlier, but it deserves a second mention. SMS marketing is one of the least saturated channels, and yet it so effective. In other words, your competition won’t be as tough as it is online.

Yes, SMS marketing can really give you the boost you need, but you have to do it right. Using the wrong approach will only see you wasting money and getting frustrated.  

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