Marketing techniques have changed over the years along with the change in technology. You may have grown up watching the big roadside billboards or even the commercials on the television. These are some of the most traditional ways of marketing a product or service.
In recent times, the scenario has changed because of the advent of mobile phones. SMS marketing has fast become one of the most effective marketing strategies.
You may argue that all your customers may not have mobile phones but that is a rarity these days. Almost everyone has a mobile phone and even if they don’t, you still have a 90% chance of reaching the customers who do have them. Some of the most successful companies in the world have invested immensely in SMS marketing. And, when such companies believe in this system, it is hard to deny their impact on your business too.
Here is a guide on how to approach SMS marketing successfully:
Figure out your marketing objective
Just sending out random text messages to your customers would mean nothing. If you want to be successful with this technique, you must set a goal for a specific campaign. It may be for informing the customers about a new product or service that your company has launched or will be launching in a few days; it can be an additional discount offer to selected customers so that they come back to buy more products and avail the discounts you have provided; it can also be as a reminder to show that you value your customers more than anything else.
State the call-to-action clearly in the SMS
Customers often get confused if they are not able to understand an SMS properly. It is their perception that can be affected here. It is not an audio-visual medium that would explain the offer through someone’s voice. So, whatever you send as a part of the marketing campaign should be lucid enough for the customer to understand. Suppose you are selling waffles and inside each packet, you have a unique code that customers have to send to a specific mobile number to get a cashback offer. When you are drafting a message to explain this information, make sure it is done with a minimal number of words without making the entire process seem complicated.
It is not that most people avoid reading text messages. When the pop-up on the mobile phone will display an attractive offer, it is very hard to not see the entire message before deleting it. So, your call-to-action should be clear enough for the customer to understand and follow.
Keep an eye on the incentives you offer
It is a basic idea that customers do fall for attractive offers. Be it a buy one get one free offer or a discount up to a few bucks, anything that makes a product or service cheaper from their previous purchase would make them want to buy the same product within the given period of time. However, if you are starting off with your first SMS marketing campaign for your new business, it would be best to keep the offers limited.
You can give an incentive to the customer that if they buy your product ranging from $100 to $150, they will be entitled to a discount of $10 on their first purchase and a further 10% discount on their second purchase. This is one of the easiest ways to lure customers into your company and if you keep providing these offers, the customers are more likely to remain loyal for a long time. In this way, you are not giving a huge discount on every purchase but asking the customer that they would be benefited if they buy again.
You need permission
The only hiccup to this marketing campaign is that you will need the permission of the customers to send text messages. If they are buying your company’s product online, you will have to seek permission from the customers during the online purchase that if they would be interested to get text messages from the company to learn about new offers. In almost 85% of cases, customers will only want to get the messages only if they are absolutely sure that they will not visit your site again for further purchases.
Since text messages are personalized by the users, it is up to them to decide if they want to receive promotional messages. If they are satisfied with the purchase they made, they would most definitely want to stay connected. Who wouldn’t love the occasional discounts on apparel or footwear, right?
SMS marketing has become a potent way to reach out to your target customers. It is quick; it is effective; and, you can hold on to your customers better compared to other marketing strategies.
So, ensure that the message you send is easy to understand for even a layman so you can attract as many prospective customers as possible. Try out SMS Marketing today!